What to put on a company news page

Start with earned coverage the company is proud to show

The strongest items are third-party stories: a trade journal feature, a product review, an interview, a plant tour, a standards win, a community story that is actually about the business. Put the original headline or a faithful short title, a date, a two-sentence teaser, and a link to the source. Visitors came to see that the company exists in the world, not to read a clone of the article.

Press releases can live here when they are real news. A recap of a webinar nobody covered does not become news by being filed under News.

Include enough context to be useful later

• Date of the original coverage, not just the date you noticed it
• Source name, with a working link
• A teaser that names the company and the event in plain language
• Optional image from the source when you have rights or a license to display it

This structure is also what makes the page readable for search engines and other machines. Semantic article markup and crawlable links help; stuffing keywords into teasers does not.

What usually should not go on the page

• Full text copied from another publication
• Every mention of a similar brand name
• Unmoderated social threads that you have not reviewed
• Job posts, unless the News page is explicitly also a careers stream
• Old items with broken links and no date

If a mention is hostile, legally sensitive, or simply off-topic, it can still be useful internally. That does not mean it belongs on the public site. Approval exists for this reason.

Archives beat "latest three logos"

A row of publication logos with no links goes stale the moment the art file is exported. A dated list that grows is more honest. Importing an existing News or Press URL is a good way to keep institutional memory instead of starting over in a new CMS.

AggreGator is built to hold that archive: discovered stories, manual URLs, and imported pages, all with the original source preserved. See the automated news page and the website widget if you want that list to update without reformatting the theme.

Write like a host, not a wire service

The teaser can be short and specific: who, what, where it was published. Do not claim the company authored a magazine story it did not write. Attribution is part of the content. For how that interacts with search, read earned media SEO.