Publication
The original story lives on the publisher's site.
Company website archive
An approved teaser cites the source. No backlink is manufactured.
Crawler / AI-readable context
Structured, current first-party proof. Third parties still choose whether to rank or cite it.
Separate three different effects
When a journalist writes about a company, three things might happen, and they are not the same:
- The publication's page may rank and may include a link to the company.
- People may search the company name and look for corroboration.
- Crawlers and AI systems may look for current, structured descriptions of the entity.
The first effect, if a link exists, already happened on someone else's domain. A news-page product does not create that backlink. The second and third effects are where a well-kept News page helps: it is first-party proof that the coverage existed, with dates and sources.
What to put on your own site
A short teaser, a date, the source name, and a crawlable link are enough. Semantic article markup and structured data make that easier to parse. They do not force Google to rank the page or force a chatbot to cite it. Those systems choose.
Do not copy the article. Do not claim you published it. Do not add keyword-stuffed summaries that no person would say out loud. Clear beats clever.
Backlinks, honestly
AggreGator does not manufacture backlinks. Earned media may already contain backlinks to the company. Documenting the mention on your News page cites the coverage; it is not a substitute for the original publisher's link, and it should not be sold as one.
If a story never linked to you, putting it on your site still has value as an archive and as context. It is not a loophole that mints equity from nothing.
Freshness without theatrics
Search engines and AI systems generally prefer pages that change when the world changes. A News page that still leads with a 2019 award after a year of real coverage is stale context. Keeping it current is operations, not a hack. An automated news page with human approval is one way to do that work on a schedule.
For the product-level claims and limits, see SEO and AI visibility. For what belongs in each entry, see what to put on a company news page.